Learn more
ATTRACT AND RETAIN MEMBERS
Grow your community with experiences that keep members coming back
Our tools and approaches
Les Mills Connect
A world of support to help you recruit instructors, manage programs, find and book events, upskill your team and more. Exclusive access to all the tools needed to tackle the toughest challenges and turbocharge your growth.
Marketing Studio
Marketing Studio makes it easy to access the freshest Les Mills marketing materials and attract new participants to your facility.
Latest Insights
Read the latest insights, case studies and research for the fitness industry. Read about people like you achieving success in their business with Les Mills.
_(25)_hr%20darbyshire%202000x1333%20no%20exp.webp)
Member acquisition
Growing the membership of your Club is a constant challenge. Wouldn't it be easier if you just had a list of the tried and tested tactics that work?
Over the years, working with our 20,000 global club partners has taught us a thing or two about which acquisition strategies are worth spending your money on. Here's a list of the best – a helping handful of marketing how-to’s for your club to reap success with.
In-club & Digital experiences
Your members' fitness journey is no longer confined to your four walls. New evidence suggests clubs that can bridge the gap between the digital and physical world, and offer members an integrated fitness experience that will be best-placed to thrive in the future.
Broaden your timetable and reach more members with digital solutions both inside and outside your club.
Our expert team are ready to support your club's success. Get in touch for a free consultation.
Clubs and Facilities
A prescription for active living: How LES MILLS THRIVE is helping communities return to fitness
Clubs and Facilities
Infographic: The 2026 member mindset guide
Clubs and Facilities
2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth
Clubs and Facilities
Your 2026 group training playbook: An operator’s guide
Clubs and Facilities
How this small family club chain is taking on the major players
Clubs and Facilities
How Holmes Place packs out classes with a top-notch Instructor team
Clubs and Facilities
5 rules for recruiting rockstar Instructors
Clubs and Facilities
How HVLP operator EōS builds community by challenging members to lift heavy
Clubs and Facilities
The university driving student Instructor growth and attendance with on-trend programming
Clubs and Facilities
From members to motivators: Operator hacks for recruiting Instructors
Clubs and Facilities