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WORKOUTS THAT WORK
Instructors
Attract star Instructors who pack classes and pull in new members.
Membership
Inspires new and existing members to engage more through compelling content and targeted marketing.
OPERATION
Boost instructor performance, optimize class schedules, and deliver high‑quality group‑fitness experiences to your members.
LES MILLS participants are your most valuable members

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Greendale Family Branch has transformed its group training offering to attract new audiences and drive significant revenue uplift. Senior Executive Director Christina Puleo shares the secret to this YMCA facility’s success.

Group training is booming at the University of Iowa, where student enthusiasm has sparked record Instructor recruitment and soaring member engagement. Assistant Director of Fitness – Group Fitness, Jamie Poch, reveals the winning formula.

US chain EōS Fitness built excitement and anticipation for the launch of LES MILLS STRENGTH DEVELOPMENT™ by running a national challenge in 10 gyms across the country. Here, the EōS team shares why they created challenges, and the impact they’ve had on their gyms.

West Wood clubs increases attendance by 30% with industry gold standard education. Luke Heapes, Member Experience Manager, shares the impact the course has had.